Mgame Hot Blood Strength Online signed a $ 18 million China service extension agreement
-390% higher than the 2019 down payment
Mgame announced today that it has signed an extension of China’s service for China’s partner Beijing Hu Lianzing Wei Kaifa (hereinafter referred to as Lianjing Way).
The contract period is from March 2023 to March 2026. The contract amount is about $ 18.16 million, the highest ever. The company signed a 390% increase from the $ 4.65 million down payment signed in 2019, due to the growth of The Blood Blood Online, which is enjoying the second heyday in China.
Mgame and Beijinghu Lianjing Wei have continued their partnership by signing a total of eight contracts until 2005, when the Chinese service began.
China’s Gyeolgangho Online began unusual reverse driving in 2019, starting with the Siege Siege and Gwanggun Festival events, and serves as an Mgame’s cash cow last year.
Thanks to this popularity, the average monthly concurrent user of China’s 2022, which is in 2022, rose about 97% from the average monthly concurrent users in 2018 before the growth began. MGM’s total sales also grew by more than 100%, recording W55.7bn in 2021 last year from 27.5 billion won in 2018.
This year, the rapid rise in popularity continues. In the first half of 2022, the cumulative sales of China’s Online online exceeded 66% compared to the first half of last year, and sales in July rose 23% from the average monthly sales in the first half of this year.
In the second half of this year, updates such as adding new worlds, expanding new levels, and adding new equipment are expected to continue to increase in China.
We will continue to lead the Chinese service of
CEO Kwon Lee-hyung said, We will solidify our position in China and continue our sales growth with Beijing Hu Lianjingwei, which has been operating